Direct mail advertising is a great way to get your businesses name out into the world. If you're ready to gain customers or new, loyal fans you might consider this avenue. Political groups even send out campaign flyers to raise awareness in their quest for office. Keep in mind that when you're doing your research you can find most, if not all of your information online. You can also go through your mail and see who is using which company. After all, you're a part of a targeted audience, too.